SUMMARY

The Tile Shop LLC (“Tile Shop”, “we” or “us”) operates the tileshop.com website (the “Web Site”), including the Design Studio. We want you, the visitor to the Web Site, to understand what information we may collect from you, how we use that information, the choices available to you regarding our use of that information, and your ability to review, correct, and/or opt out of our use of that information. This is our “Privacy Policy,” and it applies to our interactions with our customers and visitors, including, but not limited to:

  • Use of our Web Site, including the Design Studio
  • Phone and email communications
  • Social media interactions on our Web Site and other third party websites such as Facebook, Houzz, Instagram, Pinterest, Twitter, YouTube and LinkedIn
  • Viewing our online advertisements or emails
  • Use of our applications for mobile phones, tablets or other smart devices
  • Through contacts with our authorized service providers
  • Visits to our stores

BY USING OUR WEB SITE AND/OR BY PROVIDING YOUR CONTACT INFORMATION TO US OR OUR SERVICE PROVIDERS, YOU ARE ACCEPTING AND CONSENTING TO THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY. THIS PRIVACY POLICY DOES NOT APPLY TO THIRD-PARTY WEBSITES THAT ARE ACCESSIBLE THROUGH OUR WEB SITE.

INFORMATION WE COLLECT

Contact Information
We may collect the user names and names of customers and visitors to our Web Site. We also may collect shipping and billing addresses, email addresses, phone numbers, digital contact information and purchase histories.

Demographic Information
We may collect data about your age, gender, places you shop, reviews you give, and products and services you prefer.

Returns & Exchanges Information
If you return an item to our stores or request an exchange or refund, we may ask you to provide your name, address, email address, phone number and your driver’s license or other government issued ID. We use the information you provide, including information from your government issued ID, to process and track returns and exchanges, help detect and prevent fraud, and administer our fraud and loss prevention program. To learn more about our Returns & Exchanges Policy, click here.

Transaction Information
If you use our Web Site, we may collect location data obtained from your IP (Internet Protocol) address. We use this location data to help you find our nearest store to you, provide you with driving directions to our stores and provide available products and pricing at our stores near you. If you use our mobile applications, we may collect location data that your mobile device provides. If a mobile application indicates that you are shopping in one of our stores, you may be provided with special information for in-store customers. Through the settings menu of your mobile device, you can control use of your device’s location information.

IP and Location Information
When you purchase products or services from us, we collect your transaction information, including information from your debit or credit card, PayPal account, gift card or check. If you apply for The Tile Shop credit card, we collect information related to your application.

Employment Information
If you apply for employment with us, you may provide us with certain personal information including information contained in a letter, resume, or similar employment-related materials, or provided in response to pre-screening questions.

Other Information
We may collect any of the data that you provide through our mobile applications, Web Site, or online forums. If you use our Web Site, in addition to your IP address, we may collect information such as the type of browser and operating system you are using. We also might keep track of the pages you visit, the website you came from, or the website you go to when you leave ours. We collect this information using the tracking tools described in the Cookies and Tracking section at the bottom of this page. To control those tools, please read the Your Privacy Preferences and Cookies and Tracking sections.In our stores, we may use varying methods, including cameras, to prevent fraud and promote security.

In our stores, we may use varying methods, including cameras, to prevent fraud and promote security.

HOW WE COLLECT INFORMATION

We may collect two types of information through this Web Site: anonymous information and personally identifiable information (“Personally Identifiable Information” or “PII”). We collect certain anonymous data regarding the usage of the Web Site. This information does not personally identify users, by itself or in combination with other information. We gather it to improve the performance of the Web Site. The anonymous data we collect can include information such as the type of browser you are using, IP address, and the length of your visit to the Web Site.

We may collect Personally Identifiable Information (including name, address, telephone number, email address, social media user names, transaction information, credit card information) when you:

  • Purchase or order a product through our store or Web Site
  • Return an item or make an exchange
  • Inquire about our services
  • Request a catalog or other information
  • Receive a gift package
  • Are referred by a friend
  • Create an account at tileshop.com
  • Sign up for Tile Shop email updates
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, contest, promotion, clinic, workshop or event
  • Use the Design Studio
  • Request that we send an electronic copy of your in-store receipt
  • Make an employment application or inquiry
  • Upload or share a photo or other digital content through our Web Site or other third party websites such as Facebook, Houzz, Instagram, Pinterest, Twitter, YouTube and LinkedIn

In all cases you choose whether you provide us with PII, but you may be unable to make purchases, access certain offers, or access certain portions of the Web Site if you choose not to provide the PII requested.

COOKIES AND TRACKING

Cookies are small bits of data cached or stored on your computer based on Internet activity. We send one or more cookies to your computer or other device when you visit our Web Site. We may also use cookies in emails we sent to you. We and our online service providers use cookies to improve your experience on the Web Site and in our stores, the quality our Web Site, and the quality of other web sites of interest to you. We also use cookies to remind us of who you are and to customize our products, services, and marketing to the personal interests of you and others. We also use cookies to monitor individual activity in aggregate to improve our Web Site and marketing. In addition to cookies, we and our online service providers may use web beacons and other online tracking tools. The information we gather includes IP address, user language, the operating system, browser type, the presence/absence of “flash” plug-ins, screen resolution, connection type, and information that identifies the cookie. For example, we use cookies and other online tracking tools to:

  • Remember what items are in your Shopping Cart
  • Track new visitors to the Web Site
  • Collect geographic data determined by the IP address of your computer
  • Learn what site referred you to our Web Site
  • Recognize you when you return to our Web Site
  • Store your password if you have an account at tileshop.com
  • Enable you to use an expedited checkout, if you have created an account at tileshop.com
  • Study how our customers navigate through our Web Site and which products they request in Web Site searches
  • Provide correct pricing and advertising for the store location that you select
  • Provide you with enhanced online display advertising tailored to your interests. To opt out of this personalized display advertising from Tile Shop, click here.

CONTROLLING TRACKING TOOLS

Your browser may have some features for limited control of cookies. Certain browsers can be set to reject browser cookies, but browser settings may not control flash cookies. To control flash cookies, click here. Your mobile device may not give you the ability to control cookies. To block cookies on mobile applications, you need to delete the application from your mobile device. If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our Web Sites (e.g. remembering what was in your shopping basket). However, if you configure settings to block or delete cookies, not all of the tracking that we have described in this policy will stop.

Some browsers have a "Do Not Track" feature that allows you to communicate a signal to websites that you do not want to your online activities tracked. These browser features are not uniform, and, therefore, we do have a system for a response to those signals at this time.

CONTROLLING ONLINE INTEREST-BASED ADS

We sometimes work with online advertising vendors to provide you with advertising pertinent to your interests. This may include advertising on our Web Site or mobile applications or on those of other companies. This advertising may be based on information collected by us or by third parties. For example, information a third party collects when you register for a website, like your zip code. To learn more about interest-based advertising and to opt out of certain types of interest-based advertising click here.

HOW WE USE INFORMATION

We use the information collected from you to process, fulfill and ensure proper delivery of your orders for our products, to provide services (such as sending an electronic copy of a receipt), to manage your participation in a contest, sweepstakes or promotion, to register you for loyalty program or extended warranty service, for statistical purposes, to respond to your requests or reviews, to process a return, and to improve and personalize the Web Site, services and mobile applications , to customize your experience with us, to protect our company, customers or Web Site, to process and track returns and detect and prevent fraud, to communicate with you about your account, this Privacy Policy, the Terms of Use or Web Site, for employment purposes if you provide information in relation to a job inquiry or application as well as for our marketing purposes, which may include contacting you via regular mail, email or other electronic channels. If you engage with our content on or through third-party social networking websites, plug-ins and applications those sites may notify users about your information and activities depending on your settings. Your interactions with social media are governed by the privacy policies of the companies providing the social media features. We may use your PII to contact you, consistent with applicable law, through any contact information you provide to us including any email address, telephone number, cell phone number, text message number, fax number, or social media information. You expressly consent to our use of all information provided by you to contact you by any applicable method. We also may use the information collected from you as otherwise necessary or useful for us to conduct our business, so long as such use is permitted by applicable law and rules.

INFORMATION SHARING

We may disclose your information for business purposes and as legally required or permitted to third–parties in certain situations. We often engage a third party’s software or services to assist us with our analyses of information we collect from you. As a practical matter, we must release your mailing address to a postal or courier service if we need to deliver physical product or information you requested. We use third-parties to assist us with our payment processing and marketing efforts, including assisting us with sending emails to you and responding to your reviews and questions. This may include sending you free electronic newsletters and promotional emails for products and/or services offered on our Web Site as a service. We may send you newsletters and emails periodically listing current specials and deals from us or through our third-party service partners. However, you will have the choice to opt out of receiving newsletters and promotional emails for our products and/or services. This information may also be shared with a third-party advertising partner in order to deliver you advertising tailored to your interests when you visit other websites. If you prefer to opt out of receiving advertising and promotions, please see the instructions at YOUR PRIVACY PREFERENCES below. We may also enter relationships with third-parties for services such as credit card processing and shipping, whose privacy practices meet our privacy standards.

We use third-party service providers to offer financial services, such as, The Tile Shop credit card and to provide extended warranty services. We may share information about our consumers with these service providers in order to provide you with tailored information about products, services and special offers. These third-party service providers also have their own privacy statements that set out the manner in which they will collect, use and disclose personal information. We encourage you to review each service provider's privacy statement at the time you submit your application for financial products or an extended warranty.

We may disclose PII to protect our rights or the rights of others, including to respond to a subpoena, court order or other such request. We may also provide such PII in response to a law enforcement agency's request or as otherwise required by law. We may provide your PII to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units.

From time to time, we may establish business relationships with other reputable companies whose products we believe will be of interest to you and whose privacy practices meet our privacy standards. Through these relationships we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable these companies to contact you regarding products or services in which you may be interested. If you prefer to opt out of our sharing this information about you, please see the instructions at YOUR PRIVACY PREFERENCES below. We may also combine information you give us on the Web Site, in our retail stores, or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross–reference with third-parties, including providers of third party cookies and other third party browsing and use data. The use of this data allows us to improve the shopping experience of you and others with us, to allow us to communicate with our customers directly about products or promotions in which they may be interested, and for other marketing purposes. If you prefer to opt out of this marketing, please see the instructions at YOUR PRIVACY PREFERENCES below.

We may allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Web Site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit networkadvertising.org, or go to aboutads.info operated by the Digital Advertising Alliance.

We also may provide your information, at your request, to a third-party to facilitate the resolution of a dispute.

YOUR PRIVACY PREFERENCES

If you do not want to receive marketing promotions from our company and other reputable companies and prefer that we do not share any information with these companies, please contact us as follows. You can write to us at 14000 Carlson Parkway, Plymouth, MN 55441, call us at 888-398-6595 or send us an email at customerservice@tileshop.com. You may also click the designated link at the bottom of all email advertisements to be removed from future email correspondence. Note that requests to remove or update contact information may take up to five days for email requests and 6–8 weeks to for requests by regular mail.

Registered Web Site users can update their information at the Your Account section of our Web Site. If you do not have an account at tileshop.com, you can contact us by email at customerservice@tileshop.com.

For more information about how we may collect information to provide you with interest based ads or learn about our users' interests and how you may register your preferences regarding that collection, please read the Cookies and Tracking section above.

OTHER WEBSITES

Please be aware that our Web Site may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those sites linked to our Web Site is not covered by this Policy. We are not responsible for the privacy policies of websites of third parties, including websites to which the Web Site links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party's privacy policies before providing any data to them. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.

SECURITY

When you place orders on our websites, all of your order information, including your credit card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

While we use industry standard means to protect our websites and your information, the Internet is not 100% secure. The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our websites or mobile applications will be completely safe. We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.

CHILDREN

Our Web Site is for a general audience and is not directed toward or created for children. We do not knowingly collect personal information from children under the age of 18. Children are not permitted to use the tileshop.com Web Site or services, and we request that children under the age of 18 not submit any personal information to the Web Site. Since information regarding children under the age of 18 is not collected, tileshop.com does not knowingly distribute personal information regarding, and we do not send email correspondence to, children under the age of 18. If you are a parent or guardian and think we have information about your child, please email customerservice@tileshop.com. Please note that some user content that appears on the Web Site is stored and controlled by third parties and that complete and comprehensive removal of that content may therefore not be possible. To learn more about how to protect your child online, visit the FTC's www.OnGuardOnline.gov. You may also want to read the helpful information about children and privacy that the FTC provides. To do so, click here.

VIEWING YOUR INFORMATION, CORRECTIONS AND UPDATES

To update your customer information (name, address, telephone number and email address), please contact us at the telephone number or address provided in this Web Privacy Policy or log in to My Tile Shop Account online to see your profile. A limited amount of purchase information may also be available to you. To protect your privacy, we will need to validate your identity before you update or review your information.

If you wish to modify or update any information we have received, please contact customerservice@tileshop.com or call us at 888.398.6595. Maintaining a My Tile Shop Account is optional. You do not have to register to browse or shop online; however, maintaining a My Tile Shop Account may make online shopping faster and easier by enabling certain information to be prefilled.

INTERNATIONAL

You understand and agree that information about you may be sent to and processed by computers located in the United States.

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code § 1798.83 permits visitors of the Web Site who are California residents to request certain information regarding their disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to customerservice@tileshop.com or write us:

The Tile Shop
Attn: Customer Service
14000 Carlson Parkway
Plymouth, MN 55441

Mention in your letter that you are making a "California Shine the Light" inquiry. We will respond within 30 days.

MODIFICATIONS OF THE PRIVACY POLICY

We reserve the right to modify this Web Privacy Policy in whole or in part at any time. We will notify you by posting an amendment to the privacy policy on the Web Site. Such modifications will become effective on the effective date posted in the notice at the end of the revised privacy policy. The amended privacy policy will apply to all current and past users of the Web Site and will replace any prior policies that are inconsistent. Your continued use of the Web Site or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Effective Date: July 14, 2016

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